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Creating competitive products
Target Product Profiles
Defining the specifications of a competitive new product - the Target Product Profile is a critical document for commercial success. Based on the strengths & weaknesses of current treatments, or on the aspirations for a novel therapy, the Target Product Profile keeps the project focused and honest. Getting this right benefits project leadership, business development & shareholders.
CBV has experience of creating, reviewing & evolving Target Product Profiles across multiple therapeutic areas. At the business planning stage, R&D or planning an exit & preparing due diligence materials, CBV can help position your Target Product Profiles to best advantage.